With roots in Scandinavia, Joona mixes classic sleek minimalism with the opulence of studios and ateliers in London, where he began working as an art director and graphic designer. Eventually, Joona developed a keen interest in photography, which emerged as a natural extension of his work and has since become his lifelong passion. Now based in New York, Joona's work is sought after by numerous industries, including clients in advertising, automotive & still life.
Editorial: Elle, Esquire, L'Officiel, Vogue
Commercial: Gucci, Dior, IKEA, Spotify, Volvo, Hyundai, Mini Cooper, Acne Studios, Cake MC, Adidas, Levi's.